Do you want to start a matchmaking service? If YES, here is a complete guide to starting a matchmaking service business with NO money and no experience. We also took it further by analyzing and drafting a sample matchmaking service marketing plan backed up by actionable guerrilla marketing ideas for matchmaking service companies. A matchmaking services company is a company that provides a reliable platform where eligible bachelors and spinsters network to find their life partners, mates or dates. Usually, they run a website where clients display their pictures, profiles and their intentions et al. A matchmaking services company is classified under the dating services industry, and the industry is indeed a big and thriving industry in the united states of America and of course in most countries of the world.